02 / New Product Development
Tell us the surface, equipment and job your new product needs to serve. We will use that brief to guide the water specification, candidate chemistries and first samples.
The approach
The starting point is the application: who will use the product, where it will be used and what it needs to accomplish. That context helps turn a broad idea into a useful development brief. It also makes room to consider the product experience, the desired format and the evidence needed before a concept can move further.
What the work connects
An application worth understanding
Describe the situation the product is meant to improve. Reference products, user needs and application conditions can help make the objective more concrete.
A formulation with a purpose
Choose ingredients for the intended function and define the water they will be mixed with. Evaluate the complete formula in the format your customer will use.
A route beyond the first sample
Use samples to refine the formula. If a concentrate suits the application, include water quality and final preparation in the evaluation alongside packaging and process needs.
Explore the development stages
Select a stage to see how it connects to the complete product.
Development stage / 01
The product brief
Establish the intended use, desired experience and priorities that will guide development.
Development stage / 02
The formulation direction
Identify relevant chemistry and organize the questions the early development work should address.
Development stage / 03
The development work
Review candidate directions, learn from sample behavior and refine the approach around the product objective.
Development stage / 04
The next decision
Identify what is ready to move forward and what still needs attention before manufacturing or commercialization.
Prepare for the first conversation
Share the application, current stage and the main outcome you want to improve. The project discussion defines the work and responsibilities for your particular product.
Start your new product brief ↗Before we begin
Can we begin without a formula?
Yes. The conversation can begin with a product idea, an application or a problem you want to solve. That information helps shape the initial development brief.
Does a prototype mean the product is finished?
A prototype is part of development. The product still needs the appropriate evaluation, packaging and manufacturing work for its intended use before it is ready to commercialize.
What product areas inform the development work?
Development discussions can begin with a cleaning, odor-control or other defined formulation objective. Any proposed antimicrobial role, material choice or water specification needs review against the actual application and supporting evidence.
The next stage / Contract Manufacturing
Bring the defined product toward production.
Plant-42 manufactures your formula through private labeling or supplies an existing formula under your brand through white labeling. Bring the application, package and supply requirements to plan the right route. For a concentrate, discuss preparation with water that meets the specification closer to where the product is used.
Project scope, technical information, responsibilities and commercial terms are agreed for the next stage.